Palm Angels is a luxury streetwear label that has rapidly scale from a niche creative project to one of the most influential fashion brands in the world. Palm Angels is Known for its distinctive blend of high end craftsmanship and skate inspired aesthetics. The brand has carved out a unique space in contemporary fashion. Palm Angles journey is deeply intertwined with the vision and personal story of its founder Francesco Ragazzia (photographer, creative director and storyteller) whose artistic eye shaped the brands identity.
Origin
Palm Angels began not as a clothing line but as a photographic exploration. In 2014 Francesco Ragazzi then the art director for Moncler released a black and white coffee table book titled Palm Angels. The project captured the Los Angeles skateboarding scene focusing not only on the athleticism of skaters but on their lifestyle and culture. Ragazzi was fascinated by the blend of rebellion freedom and effortless style he found in California’s skate parks particularly Venice Beach.
The book’s title referenced the way the Los Angeles sunlight created a halo like effect around palm trees in his photographs. Ragazzi saw skate culture as an artistic movement a raw authentic expression of individuality. This perspective formed the conceptual foundation of what would soon become the Palm Angels fashion brand.
Brand Launched
Following the unexpected success of the photo project. Ragazzi transformed Palm Angels into a fashion label in 2015. From the beginning the brand was positioned uniquely at the intersection of streetwear and luxury. While many luxury houses were observing streetwears rising influence. Palm Angels embraced it wholeheartedly and unapologetically.
The brands early collections featured bold graphics, oversized silhouettes, tracksuit brands and streetwear staples elevated with high end materials. Ragazziss design approach was rooted in contrasts American subculture meets European luxury grunge aesthetics meets sleek craftsmanship and rebellious energy meets polished execution.
Palm Angels quickly stood out in the crowded streetwear landscape because of its strong DNA.
Ragazzi’s designs often explore themes of counterculture skateboarding, punk, grunge, graffiti and youth rebellion. Yet the brand’s pieces are far from rough and unfinished. Instead they are meticulously constructed reflecting Ragazzi’s background in luxury fashion.
Signature elements like the Palm Angels logo, gothic typography and flame motifs helped define its visual identity. The brand’s most iconic product the Palm Angels tracksuit became a global phenomenon. Its slim fit bold stripes and luxurious feel transformed it into a staple among athletes, musicians and streetwear enthusiasts.
Global Rise
Palm Angels’ meteoric rise was accelerated by its popularity among celebrities and cultural icons. Artists such as A$AP Rocky, Travis Scott, Lil Baby and many others embraced the brand early on giving it major visibility in music and pop culture. Collaborations with major companies and designers from Moncler to Missoni and van also played a role in reinforcing Palm Angels as a versatile and culturally relevant label.
The brands ability to blend luxury with real street culture made it appealing to younger generations seeking authenticity and individuality in their fashion choices.
Born in Milan Francesco Ragazzi worked for years as part of Moncler’s creative team before launching his own label. His background in photography shaped his storytelling driven approach to fashion. Ragazzi sees clothing not just as garments but as expressions of lifestyle attitude and personal identity.
Palm Angels reflects his belief that fashion can capture emotions and subcultures transforming them into wearable narratives. His visionary ability to merge American street culture with European luxury craftsmanship remains the brand’s driving force.
Legacy and Future
Today Palm Angels stood as a major player in global street luxury fashion. More than a brand it represents a cultural movement a celebration of freedom, individuality and self-expression. With expanding categories including ready to wear accessories, footwear and homeware. Palm Angels continues to evolve without forgetting its roots.
From a photographic tribute to LA skaters to an internationally recognized luxury label. Palm Angels is a testament to the power of creativity and cultural storytelling.
