Brands Story

About BEARDO Co-founders, Product Range, Acquisition & More

Company Name: Beardo

Founded: 2015

Location: Ahmedabad, India

Co-founders: Priyank Shah and Ashutosh Valani

Brand Ambassador: Hrithik Roshan

Available at: Shopper Stop and various retail outlets


Beardo, officially known as Zed Lifestyle Private Limited, is a dynamic brand in the realm of men’s grooming, emerged onto the scene in 2015, aiming to revolutionize the way men perceive and practice personal grooming. With a robust line of products designed to cater to the distinctive needs of the modern man, Beardo has quickly become a household name, redefining grooming standards.


Beardo’s journey was originate by two visionary entrepreneurs – Priyank Shah and Ashutosh Valani.

Priyank Shah:

Armed with an MBA from Ahmedabad and backed by four years of logistics experience, Priyank Shah’s strategic skill formed the base of Beardo’s logistics and supply chain operations. His dedication to delivering quality and his acute business acumen have been instrumental in the brand’s success.

Ashutosh Valani:

Having pursued International Business at Brunel University in London, Ashutosh Valani brought a global outlook to Beardo. Prior to Beardo, he ventured into the e-commerce landscape with Aajkitem. Although the startup was eventually closed, it served as a valuable learning experience that shaped his journey to co-founding Beardo.

Brand Ambassador:

Hrithik Roshan, an icon of style and charisma, has lent his endorsement to the Beardo brand. His association with Beardo is a testament to the brand’s commitment to excellence and its resonance with contemporary trends.

Product Range:

Beardo’s product lineup encompasses a diverse array of offerings tailored to suit the distinct preferences of modern men. Some of their standout products include:

Beard Growth Oil:

An essential in every types of beards man’s arsenal, this oil is crafted to promote healthy beard growth and maintain lustrous facial hair.

Beardo Trimmer:

Precision-engineered for grooming excellence, the Beardo Trimmer empowers men to sculpt their facial hair with accuracy and style.

Beard Oil:

Infused with nourishing ingredients, Beardo’s Beard Oil delivers the care and attention that every beard deserves.

Collaborative Journey:

The synergy between Priyank Shah and Ashutosh Valani was the cornerstone of Beardo’s inception. Their complementary skill sets, combined with their shared commitment to quality, innovation, and customer satisfaction, have been pivotal in shaping the brand’s remarkable success story.

As Beardo continues to evolve and redefine men’s grooming standards, it remains a testimony to the vision and determination of its co-founders, who turned their collaborative dreams into a reality that resonates with men across India and beyond.

Marico Acquisition:

In 2018, Beardo took a significant stride towards expansion when Marico, a prominent consumer goods company, acquired a 45% stake in the men’s grooming brand for a sum of Rs 50 crore. This strategic alliance with Marico further propelled Beardo’s growth trajectory, allowing it to tap into Marico’s extensive resources and expertise while retaining its distinct identity and commitment to quality.